We are reimagining lip care as we know it, as you know it. We are creating intentional and simple lip care for everyone. A range of lip care products that are scientific, superior and effective.

How are we innovating lip care?

We believe lip care goes beyond lip balm.

For us, lip care is about our everyday lip habits. It’s about the concerns we hide under lip cosmetics. And more importantly, it’s about the science behind what our lips need and what’s right for them.

These beliefs and our goal to simplify lip care are at the centre of our product development process. We create products that are formula-first. Instead of creating multiple products for a single concern, we create powerful products with never-been-used formulas. 

All our formulas have only necessary key actives in their best forms. And they are thoroughly researched and rigorously tested by our team of in-house formulators and cosmetologists.

Let’s celebrate healthy lips. 


The Future of Lip Care is Simple

With specific, high-performance products.

We are demolishing the walls of dead skin between you and your lips with our specific, scientific, and transparent approach to lip care.

No B.S.

Because you deserve the best.

We’re proud of the products we’ve created for you with only the necessary active ingredients in their best forms.

Complete Transparency

Because you deserve to know.

We love spilling the beans! No, seriously. We believe that you deserve to know every ingredient that goes inside your lip care which is why we maintain complete transparency about our ingredients, formulas, and manufacturing.

Specific Solutions

Because your lips deserves special care.

Our products are created to provide care and attention to the specific needs and concerns of your lips. With formulas powerful enough to challenge your average lip care.

Science-backed Ingredients

Because you deserve the actual results.

Our team of in-house experts uses their expertise, experience, and tried-and-tested formulas to create simple, happy lip care products that our customers just love.